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Since this post’s publish date, more than 75% of the world has access to mobile devices. That’s a 6 fold increase in the number of mobile users since 2000! Since users are increasingly using 2nd screen devices for interacting with businesses, it is important for websites to be responsive and easy to use on mobile.

The Pew Research Center’s newest study also has shown that young users in particular mostly use their cell phones for browsing the internet, as opposed to desktop machines.

"In many ways, teens represent the leading edge of mobile connectivity, and the patterns of their technology use often signal future changes in the adult population," Madden said.

The teens of today are the customers of tomorrow for many businesses. So being ahead of the curve on mobile optimization is vital to remain competitive.